The Commercial Agent Model (CAM) uses local agents to provide transformative services to farmers. Access to services leads to higher productivity and sales which translates to a win for the off takers, the agents, the farmers and the service providers.

The Commercial Agent Model works for companies, farmers, and customers, increasing volumes and revenues of businesses, as well as incomes of farmers.

The Model uses the private sector to drive sustainability by ensuring transactions are not only commercially viable but profitable.

The Model can be adapted to serve farmers and customers for the distribution of various products or services and for any private sector Model that requires agent sales or distribution.